A must for the tourism professionals - "Cross Cultural Behaviour in Tourism"

"... Cross Cultural Behaviour in Tourism makes a major contribution to understanding cultural differences across nations and the impact of host and guest behavior... Reisinger and Turner's work on this complicated and multidimensional subject will be invaluable to those who follow."
Charles R. Goeldner, PhD, Professor Emeritus of Marketing and Tourism, University of Colorado at Boulder, USA and Editor, Journal of Travel Research

"This comprehensive, well-researched and excellently written book is a must for every tourism student, researcher, and practitioner who comes in contact with tourists of different nationalities."
Abraham Pizam, PhD, Professor and Dean, Rosen School of Hospitality Management, University of Central Florida, USA

""This is a welcome addition to existing literature in tourism. This well researched book provides an in-depth analysis of cross-cultural issues and cross-cultural relationships prevailing in the backdrop of tourism encounters. The authors are to be commended for their timely contribution. "
Professor Kaye Chon PhD, Chair Professor & Head, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

"This is timely book, providing excellent insight into issues of cross cultural behaviour in tourism. The authors provide an interesting array of topics to guide a student's understanding of cross cultural issues as well as how to research these issues. Both Reisinger and Turner are well regarded for their research in this area and this book further demonstrates their contribution to better understanding of cross cultural issues."
Beverley Sparks PhD Professor Hotel Management and Dean, International School of Tourism and Hotel Management Griffith University, Australia

"This seminal book provides a new and important perspective to cross-cultural host-guest behavior in the new globalizing world... The book is a must read for tourism educators as well as tourism marketers and managers."
Valene L. Smith, PhD, Professor, California State University, California USA